THE FRAMEWORK
Introducing the MINE ™ Framework
The niche isn’t invented. It’s discovered, from what’s already true about you.
MINE is my original IP framework, designed to help brokers identify and commit to a niche that genuinely fits them, based on their background, experience, natural relevancy and the problems they already understand without being told.
Most brokers try to choose a niche from the outside in. MINE works from the inside out. And that’s why it sticks.
What you gain
- A committed niche decision, a choice, not a shortlist
- A written MINE Statement you can act on immediately
- Clarity on your natural relevancy and unfair advantage
- Access to a private Facebook group for accountability and peer learning
- 2 CPD points
THE HONEST QUESTION MOST BROKERS AVOID
Why niche clarity changes everything
Most brokers struggle with inconsistent leads not because they lack skills, but because they’re not aimed. They’re fishing in the ocean with no idea what fish they’re after. Every campaign talks to no one. Every message lands nowhere. And no referrer can describe who to send them.
When you commit to a niche, everything changes. Your message resonates. The right people self-identify as your client. Referrers know exactly who to send. You stop competing on rate and start winning on trust.
THE HONEST QUESTION MOST BROKERS AVOID
Do you actually know who your ideal client is?
Not “first home buyers and investors.” A real, specific niche, based on who you are, what you understand and who you can genuinely help better than any other broker in the room.
If the honest answer is “not really”, this workshop is for you.
DAY 1
Discover
We work through the first half of MINE together. You’ll map your background, language, community and lived experience, and identify the problems you genuinely understand.
DAY 2
Decide
We work through the second half of MINE. You’ll test each candidate niche against 5 filters and validate it with real market evidence, then write your MINE Statement.
Who is this for?
This workshop is for brokers at any stage who haven’t yet committed to a clear niche.
New to broking
Under 12 months in and you want to get clarity right from the start.
Established but still vague
Leads are inconsistent and your messaging speaks to everyone, which means it reaches no one.
Ready for more leads
You want the niche clarity that makes lead generation strategies actually land.
What brokers say after the workshop
“Before the workshop, figuring out my niche felt overwhelming and difficult to define. But the way Stephen explained the process step by step made everything click. What seemed complicated in my mind suddenly made sense. I left with a clearer mindset, practical steps to work on, and real confidence in the direction I want to take my business.”
“Stephen's passion for helping others comes through in everything he does. His workshop made me stop and genuinely think about my purpose and the real value I bring to my clients as a mortgage broker. I now have a much clearer picture of who I'm best positioned to serve and why.”
“The sessions were practical and relevant, no fluff, just real strategies I could implement straight away. I came away with more clarity, a stronger understanding of where to focus and the confidence to be more intentional with my goals.”
“The workshop drilled down into my strengths and areas for improvement by using experiences unique to me, to engage, build trust and empower others. Stephen remains available after the session to continue offering support and guidance. His words say it all: 'I've got you.' Highly recommend!”
INVESTMENT
AUD$169
Two days. One committed niche decision. 2 CPD points.
Next intake: register your interest and we’ll be in touch with dates.
Not sure if MINE is right for you?
Book a free 15-minute discovery call. No pitch, no pressure.